Keynote Speaker Jonathan Gottschall: Building your Service Brand Through Stories

Why are stories important to service contractors?

Does your customer know the story of your brand? Do they connect with the work that you are doing for them? Can you charge a premium because they are emotionally invested in the outcomes you are delivering? As humans, we connect to the important things in our life through stories. It is how we learn and grow.

Jonathan Gottschall, the author of The Storytelling Animal and The Professor in the Cage, will explore how you can build a digital wrap that tells the story of your value and builds a premium brand connection to the customer.

Meet Jonathan in his Ted Talk and learn how stories make us human.

About Jonathan

Jonathan Gottschall writes books at the intersection of science and art. He is a leading figure in a new movement to bridge the divide between the two cultures of the sciences and the humanities. His most recent work, The Storytelling Animal: How Stories Make Us Human (a New York Times Editor’s Choice selection), draws on the latest research in neuroscience, psychology, and biology to show how storytelling has evolved as a fundamental human instinct.

Jonathan is a Distinguished Research Fellow in the English Department at Washington & Jefferson College in Pennsylvania and blogs about the mysteries of storytelling at Psychology Today. While his Ph.D. is in English, his main dissertation advisor was the prominent evolutionary biologist David Sloan Wilson, and he splits his academic writing between scientific and literary journals. He has also written for New Scientist, The Boston Globe, Seed Magazine, The Huffington Post, NPR and BBC Radio, and the blogs of The Wall Street Journal and Fast Company. His work has been featured in outlets like The New York Times, Nature, Scientific American, Oprah Magazine, The New Yorker, The Atlantic, and NPR’s Morning Edition and All Things Considered.

Jonathan is the author or editor of six books, including The Rape of Troy: Evolution, Violence and the World of Homer and Literature, Science, and a New Humanities. Gottschall lives with his wife and two young daughters in Washington, PA.

You can read stories about Jonathan’s interesting background and experiences on his website.