Why are stories important to service contractors?
Does your customer know the story of your brand? Do they connect with the work that you are doing for them? Can you charge a premium because they are emotionally invested in the outcomes you are delivering? As humans, we connect to the important things in our life through stories. It is how we learn and grow.
Jonathan Gottschall, the author of The Storytelling Animal and The Professor in the Cage, will explore how you can build a digital wrap that tells the story of your value and builds a premium brand connection to the customer.