agenda
Schedule
Pre-Event:
Monday, Nov 3rd
Monday will be a travel day for most attendees.
Evening:
Cocktail hour for all who have arrived
Day 1:
Tuesday, November 4th
7:30-9
Breakfast
9-10:30
Navigating The Future Commercial Service Landscape
Billy Marshall, Founder
William Chaney, CEO
10:30-11:15
Leveraging Technology Innovations to Drive Growth
Brook Bock, CPO
11:30-1
Lunch
Networking
1-1:45
Breakout Sessions
2-2:45
Breakout Sessions
3-5
Exhibits
Demos
Networking
6-9
Dinner
Day 2:
Wednesday, November 5th
7:30-9
Breakfast
9-10
Breakthrough Leadership
Brian Biro
10-10:45
Driving Business Value Through End Customer Success
Eric Schieck, CRO
10:45-11:30
Partnering for Peak Performance: Driving Customer Value, Efficiency, and a World-Class Technician Experience
Darren Kennedy, CCO
11:30-1
Lunch
Networking
1-2:45
Industry Breakout Sessions
3-5
Exhibits
Demos
Networking
6-9
Dinner
Day 3:
Thursday, November 6th
6:30
Wellness Beach Walk
7:30-9:30
Breakfast
9:30-10:15
Transforming the Technician Experience
Amanda Sutter, VP Product
10:15-11
Optimizing Efficiency and the Customer Experience
Adam Strong
Brooks Adcock
11-11:30
What are your breakthroughs?
11:30-1
Lunch
Networking
1-1:45
Breakout Sessions
2-2:45
Breakout Sessions
DWC IS CREATED FOR
Owners & Leaders
Service Managers
Sales & Account Managers
Front Office Admins
Unlimited
Networking Opportunities
Keynotes
Navigating Today’s Commercial Service Landscape
The commercial service landscape is evolving at an unprecedented pace, creating both significant challenges and remarkable opportunities for growth-minded contractors. While external pressures like labor shortages and economic uncertainty create headwinds, technology has emerged as the great equalizer—enabling businesses of all sizes to scale effectively and compete successfully. This session provides perspective on the industry’s current state and future direction, examining how innovative contractors are leveraging technology to transform challenges into competitive advantages.
William Chaney
Chief Executive Officer
Leveraging Technology Innovations to Drive Growth
Brook Bock
Chief Product Officer
10 Years of Digital Wrap – How Far The Industry Has Come
The commercial service landscape is evolving at an unprecedented pace, creating both significant challenges and remarkable opportunities for growth-minded contractors. While external pressures like labor shortages and economic uncertainty create headwinds, technology has emerged as the great equalizer—enabling businesses of all sizes to scale effectively and compete successfully. This session provides perspective on the industry’s current state and future direction, examining how innovative contractors are leveraging technology to transform challenges into competitive advantages.
Billy Marshall
Founder
Transforming the Technician Experience
Your technicians are the face of your brand and the engine of your revenue. In today’s competitive labor market, their productivity, satisfaction, and retention have become mission-critical concerns for commercial service contractors. This session examines how ServiceTrade users are reimagining the technician experience through thoughtful technology implementation and workflow optimization. Discover approaches that simultaneously enhance technician effectiveness while elevating customer satisfaction—creating a virtuous cycle that drives measurable business performance and growth.
Amanda Sutter
VP Product
Optimizing Efficiency and the Customer Experience
The commercial service landscape is evolving at an unprecedented pace, creating both significant challenges and remarkable opportunities for growth-minded contractors. While external pressures like labor shortages and economic uncertainty create headwinds, technology has emerged as the great equalizer—enabling businesses of all sizes to scale effectively and compete successfully. This session provides perspective on the industry’s current state and future direction, examining how innovative contractors are leveraging technology to transform challenges into competitive advantages.
Adam Strong
AI Director
Brooks Adcock
Driving Business Value Through End Customer Success
Commercial service contractors face increasing pressure to differentiate themselves in a competitive market where price sensitivity threatens margins and customer loyalty. This session reveals how great contracts and exceptional service delivery create the foundation for lasting, profitable relationships. Discover how selling a great contract becomes the first step in delivering exceptional service that fosters loyalty, justifies premium pricing, and builds true business value with your most important customers.
Eric Schieck
Chief Revenue Officer
Partnering for Peak Performance
What innovative ideas are driving exceptional results for today’s top contractors? This session showcases the most impactful strategies we’ve seen customers implement to transform their businesses. These practical approaches have helped contractors achieve remarkable outcomes—including higher margins, improved efficiency, and accelerated growth. Learn how these companies partner with ServiceTrade to turn creative ideas into measurable business value that sets them apart in a competitive marketplace.
Darren Kennedy
Chief Customer Officer
what are you waiting for?
All commercial contractors are welcome, whether you use ServiceTrade or not.
“At DWC you’re gonna get what you put into it. As a new customer, I wanted to immerse myself in the customers that were already using ServiceTrade so I could learn and introduce myself and build a network of people that could teach me to be better.”
— Adam Heiser, Fire Protection Services
Breakout Tracks
Breakouts are tailored toward particular roles, but you are welcome to attend any session that interests you.
Owners & Leaders
TUESDAY
1 PM
Mastering the Operational Engine: Scaling Your Service Business
2 PM
Preparing Your Business for Private Equity, Mergers & Acquisitions or Next-Generation Leadership
WEDNESDAY
1 PM
Fire or Mechanical Industry Breakout
THURSDAY
1 PM
The New Business Analytics: Turning Service Data into Action
2 PM
Strategies for Managing Economic Headwinds
Service Managers
TUESDAY
1 PM
Leveraging Data for Daily Wins: Practical Analytics & Reporting for Service Managers
2 PM
ServiceTrade Innovations for Service Managers That You Need To Use Today
WEDNESDAY
1 PM
Fire or Mechanical Industry Breakout
THURSDAY
1 PM
Improving Work-Life Balance and Productivity For Technicians
2 PM
Developing Your Workforce: Recruiting, Training, and Apprenticeship Programs
Front Office Admins
TUESDAY
1 PM
ServiceTrade Innovations for Front Office Admins That You Need To Use Today
2 PM
Working Without Chaos: Building Consistency with SOPs
WEDNESDAY
1 PM
Fire or Mechanical Industry Breakout
THURSDAY
1 PM
Effective Service Management: Scheduling, Dispatching, and Team Leadership
2 PM
Becoming a ServiceTrade Power User: Advanced Tips and Tricks for Admins
Sales & Account Managers
TUESDAY
1 PM
Successfully Selling Money for Nothing in 2026
2 PM
Using ServiceTrade Asset Data and SalesManager for Sales Effectiveness
WEDNESDAY
1 PM
Fire or Mechanical Industry Breakout
THURSDAY
1 PM
Driving Service Agreement and Pull-Through Revenue
2 PM
Modernizing Your Sales And Marketing: More Wins, More Efficiently
